Date, Time and Venue
Time: 1pm – 4 pm
Venue: Griffith University, Gold Coast Campus, G17 Lecture, Theatre 4
RSVP: firstname.lastname@example.org by 10 March, 2018
Griffith Institute for Tourism at Griffith University and the Saudi Cultural Mission in Canberra are pleased to organise a seminar entitled “Tourism in Saudi Arabia – Challenges and Opportunities” on 14 March 2018 at Griffith University – Gold Coast Campus.
Saudi Arabia is currently relatively undeveloped as a visitor hub, but initiatives by the Saudi government have begun exploiting its untapped potential as a tourist destination.
Saudi Arabia welcomes 18 million visitors per year, the overwhelming majority of whom are pilgrims visiting Islam’s holy sites of Mecca and Medina. The government of Saudi Arabia plans to increase the annual number of visitors to 30 million by 2030. New tourist attractions and resorts are planned on the islands of the Red Sea coast. Speaking to CNN, Prince Sultan Bin Salman, head of the Saudi Tourism and National Heritage Commission, said: “The targets are people who want to literally experience this country and the grandness of this country”. This seminar will discuss the challenges and opportunities for the Saudi government in increasing tourism under the following themes:
- Australian international partnership and investments in tourism and how it can be imitated in Saudi Arabia – Samples and cases.
- Tourism – achieving government policy objectives.
- Developing tourism human resources: entrepreneurial, managerial and vocational skills
- Bridging the gap between the education system and the job market in the Saudi tourism industry
- Importance of the economic and experiential impacts of the Australian tourism industry and its share of the Australian labour market and the economy.
- Building cooperation amongst tourism destination stakeholders.
- A sustainable industry – managing tourism environmental impacts.
About the Speakers
Established in 2014, the Griffith Institute for Tourism (GIFT) supports the expertise and research performance in tourism of Griffith University. Our mission is to undertake and disseminate world leading research in tourism, to affect both an academic and external impact. The Institute develops and fosters international collaborations and provide support to members to achieve research excellence and sustainability. Through its strategic partnerships, GIFT’s structure and research programs are designed to ensure high industry and policy relevance. See https://www2.griffith.edu.au/institute-tourism